I saw this on my facebook timeline today:
and I would like to invite you to guess what's wrong with it.
If you look at the numbers, you should be immediately suspicious of the grams of protein to calorie ratios. The better measure of protein content is grams of protein to grams of food. Take broccoli for instance. One of the things we can expect is that broccoli, on a per gram basis, does not contain the same amount of calories per gram as meat. (This is the reason, by the way, why dieters love veggies. You can get the feeling of being full without taking in as many calories if you eat the same mass of veggies as meat.)
I did a search on the per gram protein content of broccoli, and one of the websites I hit was this. Go read it, as it is both informative and hilarious.
This case reminds me of other places where numbers can be used to mislead. I've recently acquired various books on the analysis of financial statements: Mulford and Comiskey's The Financial Numbers Game: Detecting Creative Accounting Practices, Schilit and Perler's Financial Shenanigans, and Fridson and Alvarez's Financial Statement Analysis: A Practitioner's Guide, so I suppose that in this instance, I was already primed to check the numbers. After finishing Kahneman's Thinking Fast, Thinking Slow and Thaler's Nudge, I've decided to entertain myself with financial statement analysis. I'm reading slowly through Fridson's book, and one of the insights that I've gained is to examine income statements in terms of percentages of sales. Unfortunately, after reading these books, one leaves with a less than charitable impression of corporate management.